I developed the concept design for the new iTero Lumina wand campaign. Using Photoshop, I aimed to create a hand that looked as realistic as possible. This design was then replicated in a photo shoot to be used throughout the entire campaign. Finally, I incorporated the final product into upcoming campaign advertisements, such as the sell sheet. Additionally, I put together a brief style guideline to assist the upcoming team.

 

View Website

​

ROLE | Art Director and Designer.

SERVICE PROVIDED | Campaign and Sell Sheet.